Date of entry into force: 13 August 2018
- Cookies and other tracking methods
- Cookies used on our Sites and Apps
- How to manage and delete cookies
2. Cookies and other tracking methods
A “cookie” is a small text file that is placed onto an Internet user’s web browser or device and is used to remember and/or obtain information about the user. A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a randomly generated unique number or other value.
A “web beacon” is a small graphical image that is embedded into a web page, application or email and is used to track the user’s activity. They are also referred to as “tracking pixels” and “pixel tags”.
- You might be assigned a cookie when using our online services.
- We may use both session (for the duration of your visit) and persistent (for the duration of a fixed period of time) cookies and other tracking technologies.
- Our online services and other areas related to our business may have web beacons.
We may use these technologies to:
- Uniquely identify you or your device
- Allow you to access and use our online services, which may not work properly without these technologies
- Improve system security where appropriate
- Measure the use of our websites and mobile apps (for statistical purposes)
- Improve our products and services
- Help us monitor system performance (e.g., traffic, errors, page load time, popular sections, etc.)
- Remember you, for your convenience, when you visit our online services
- Offer you a personalised user experience
- Provide you with personalised advertising (for marketing purposes), and
- For other purposes described in the section of the McDonald’s Global Privacy Statement titled, “How we use the information we collect.”
For example, we may use certain technologies to determine whether you have opened an e-mail or clicked on a link contained in an e-mail, how you use the pages and content in our apps, or whether you have clicked on a McDonald’s online advertisement.
Both we and others (such as our advertising networks) may use these technologies to collect information about your online activities, over a certain period and across third-party websites and devices, and to further personalise your experience with us when using our online services.
4. Cookies used on our Sites and Apps
Tracking technologies can either be persistent (i.e. they remain on your computer or device until you delete them) or temporary (i.e. they last only until you close your browser).
Our Sites and Apps use the following categories of cookies in particular:
5. How to manage and delete cookies
If you wish to use our Sites and Apps, it is advisable to enable cookies: Cookie settings. However, below you will find additional information on how to disable and/or manage cookies. Please note that restricting cookies may affect the proper functioning of the Sites and Apps.
Browser settings: You can adjust the settings in your web browser if you do not want to receive cookies or if you want your browser to warn you when you receive a cookie (for example via the “Preferences” or “Options” tab). You can also click on the “Help” section of your browser to learn how to change your cookie preferences. The following links give you more information on how to manage cookies:
If you disable all cookies, you may not be able to use all functionalities of our Sites and Apps.
Targeted advertising: When you use our online services, we (and our vendors who provide services to us) may collect information about your activities so that we can provide you with advertising tailored to your interests.
You can opt out of targeted advertising by visiting www.aboutads.info/choices or www.networkadvertising.org/managing/opt_out.asp. If you choose to opt out, you will continue to receive advertisements but they will not be tailored to your interests.
Mobile advertising: You may withdraw your consent to the use of your mobile identification information for certain types of targeted or personalised advertising through your mobile device settings.
Do Not Track: Some newer web browsers may have the “Do Not Track” feature enabled in Preferences, which sends a “Do No Track” notification to the websites you visit with information indicating that you do not want your activity tracked. McDonald’s Sites and Apps do not currently respond to Do Not Track signals because no uniform technological standard has yet been developed in this respect. We continue to evaluate new technologies and can adopt a standard as soon as it becomes available.