Cookie policy

Cookie Policy McDonald's Restaurants Belgium NV

Last updated: 1 March 2026

This Cookie Policy explains how McDonald’s Restaurants Belgium NV (“McDonald’s”, “we”, “us” or “our”) uses cookies and other similar technologies on our Belgian website and mobile application.

We believe it is important that you understand what data we collect and how we use it, so that you can make informed choices about your privacy.

1. Who is the controller?

The controller responsible for the processing of your personal data under this Cookie Policy is:

McDonald’s Restaurants Belgium NV
Da Vincilaan 1
1930 Zaventem, Belgium
Company number: BE 0417.475.429

For any questions regarding this Policy or the processing of your data, you may contact us at:
data_privacy@be.mcd.com  

2. What are cookies?

Cookies are small text files that are stored via your browser or device when you visit a website or use an app. They are used to remember information such as your preferences, login details, or previous interactions with our content.

In addition to cookies, we also use other technologies, such as SDKs in our mobile app and pixels or tags that help analyse usage patterns and tailor advertisements to your interests.

3. Why do we use cookies?

We use cookies and similar technologies to:

• ensure that the website and app function properly (essential features);
• safeguard the security of our services;
• remember your preferences (such as language and consents);
• measure and improve our performance;
• display personalised content and advertisements;
• enable you to share content via social media.

Non-essential cookies and similar technologies are only placed or activated after you have given your consent via our cookie banner.

4. What types of cookies do we use?

We use different types of cookies. For each of the categories listed below, you can find an up-to-date list of cookies and the entities responsible for these cookies (“providers”) via the “Cookie Management” link at the bottom of each page of our website (www.mcdonalds.be) or through the settings menu in our mobile app.

a) Essential or Strictly Necessary Cookies

These cookies are required for our website and app to function properly. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or completing forms.

You can block these cookies through your browser settings, but some parts of the website or app may not function properly as a result. These cookies do not store any personal data.

b) Performance Cookies

These cookies help us understand how visitors use our website or app. They collect aggregated, anonymous data about visited pages, click behaviour, and any error messages. We use this information to improve performance and enhance the user experience. 

If you refuse these cookies, we will not be able to measure or optimise your use of our website or app.

c) Targeting or Advertising Cookies

These cookies are set by our advertising partners. They help build a profile of your interests and enable the display of relevant advertisements on other websites or apps. 

The data collected through these cookies does not directly identify you, but is based on unique identifiers associated with your browser or device. If you refuse these cookies, you may see fewer advertisements tailored to your preferences.

5. How can you manage cookies or withdraw your consent?

You can review, modify, or withdraw your cookie preferences at any time via the “Cookie Management” link at the bottom of each page of our website (www.mcdonalds.be) or through the settings menu in our mobile app.

There, you can:

• accept or refuse all cookies;
• indicate, per category, which cookies you allow;
• find more information about the specific cookies and their providers.

In addition, you can adjust your browser settings to delete or block cookies. Please note that blocking cookies may affect the proper functioning of our website or app.

6. How long do we retain your preferences?

Your cookie preferences are stored for a maximum period of six (6) months. After this period, we will ask you to confirm your choice again.

The lifespan of individual cookies can be found in the up-to-date list of cookies available via the “Cookie Management” link at the bottom of each page of our website (www.mcdonalds.be) or through the settings menu in our mobile app.

7. Are data shared with third parties?

Some cookies are placed by external service providers or advertising partners who work with us to improve our services.

When you consent to these cookies, certain data (such as your IP address, device information, or click behaviour) may be shared with these third parties.

McDonald’s carefully selects its partners and enters into agreements with them to ensure that they use your data solely in accordance with the GDPR and applicable Belgian legislation.

8. International data transfers

Some external partners are located outside the European Economic Area. In such cases, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission, in order to protect your data.

9. Changes to this Cookie Policy

We may update this Cookie Policy from time to time, for example to comply with new legal requirements or changes to our technology. The date at the top of this page indicates when the Policy was last updated. An updated version will always be published on our website and app.

10. More information

For more information about how McDonald’s processes your personal data, please read our Privacy Statement, available via the link at the bottom of our website and in the app.