McFamily
McDonald’s operates in Belgium under a franchising model. Today, our 129 restaurants are run by 26 franchisees: local entrepreneurs who manage their restaurants on a day-to-day basis and are closely involved with both their teams and their local communities.
With the support of an international brand, they help shape McDonald’s locally. They create jobs, invest in training and career development for their employees, and actively engage with their neighbourhoods through local initiatives and community projects. This allows McDonald’s Belgium to combine the strength of a global brand with strong local entrepreneurship and commitment.
Interested in learning more? Discover here how you can become a franchisee and join the McFamily.
A success story in Belgium
McDonald’s started in the United States in the 1930s, when brothers Richard and Maurice McDonald opened their first restaurant. With the arrival of Ray Kroc in 1955, the small business gained new momentum. Thanks to his innovative vision of the franchising model, McDonald’s grew into a global brand.
In Belgium, we opened our first restaurant on 21 March 1978, opposite the Brussels Stock Exchange, marking the start of a story that has continued to grow steadily ever since. In 1991, McDonald’s Belgium established its own headquarters, accelerating further development. By 1996, we had 50 restaurants, in 2021 we opened our 100th location, and today we continue to grow towards 150 restaurants.
Our vision
McDonald’s Belgium is about creating genuine feel-good moments for everyone, every day. Across our 129 restaurants, more than 9,000 employees welcome over 190,000 guests each day, offering quality products, excellent service and maximum convenience. This is made possible by the strong network of our 26 local franchisees, who, together with their teams, deliver a high-quality and food-safe experience built on trust, craftsmanship and a warm welcome.
With almost fifty years of experience in Belgium, we combine the strength of a global brand with strong local roots. That allows us to respond to what Belgian customers expect every day: predictable waiting times, clear pricing, transparent information and a reliable offer that evolves with their needs.
Our vision is clear. As a major employer and part of a global brand, we want to create a positive local impact. We do so by investing in our people and their development, by living up to our role as a responsible neighbour, and by continuously improving our restaurants and processes. This allows us to remain a trusted place for families, students, neighbours and everyone looking for a pleasant and convenient dining moment.
Our ambition in Belgium
At McDonald’s Belgium, we consciously leverage our global scale to create a positive local impact. We continue to grow our organisation across Flanders, Wallonia and Brussels, with the ambition of reaching at least 150 restaurants in Belgium. This growth not only strengthens our nationwide presence but also creates additional jobs and new development opportunities for our employees.
Our ambition extends beyond scale. We want to be an organisation that evolves with today’s reality: Belgians eat out more often, spread their meals throughout the day, and look for reliable, practical and accessible solutions. By continuing to invest in our teams, our restaurants and our operations, we aim to remain a place people enjoy visiting, where they feel welcome and know what to expect. That is the future of McDonald’s Belgium.
We want to grow in a way that fits the environment in which we operate, with respect for local communities and public space. This means carefully chosen locations, strong cooperation with local authorities, attention to cleanliness around our restaurants, and a way of working that takes the neighbourhood into account.
Contact
Address: Leonardo Da Vincilaan 19A, 1831 Machelen
Contact: mcinfo@be.mcd.com
Enterprise number: 0417.475.429
