Delicious, high-quality and responsible

At McDonald’s Belgium, we want to offer our customers certainty. Certainty that their meal is safe, of high quality and prepared with care. That is why we apply strict food safety standards and work exclusively with ingredients that meet high quality requirements. Our products are prepared on site and made-to-order, using ingredients we carefully select from local and European suppliers.

We are fully aware of today’s expectations around food and animal welfare. That is why we take our responsibility seriously and take targeted, realistic steps across different areas to continuously improve our approach.

This allows McDonald’s to remain a trusted feel-good moment, while continuing to evolve wherever possible and necessary.

A balanced menu

At McDonald’s Belgium, we combine delicious food with a focus on a conscious lifestyle. That is why we continuously improve the nutritional profile of our products wherever possible, while making it easy for customers to make informed choices, without losing the feel‑good moment people expect from McDonald’s. Transparent nutritional information in our app and on our website helps customers make informed decisions.

We also offer more variety across our menu, offering a wide range of beef, chicken, fish and vegetarian options, combined with different portion sizes. Our products are made-to-order and prepared using carefully selected ingredients, more than 90% of which are sourced from Europe. We remain in ongoing dialogue with experts, suppliers and partners to further strengthen our role within a balanced food environment.

Our ingredients hold no secrets

Our greatest success? Satisfied customers. And that all begins with the care we put into our ingredients. That is why we deliberately choose fresh, high quality products and work with reliable suppliers, preferably close to home.

McDonald’s behind the scenes

At McDonald’s Belgium, quality always comes first, and it starts behind the scenes. Every day, thousands of employees work together to ensure our restaurants meet strict standards for hygiene, food safety and efficiency. All of this is aimed at providing our customers with a safe and enjoyable dining experience.

Food safety is the foundation of everything we do. Each restaurant follows a rigorous quality and hygiene policy, covering everything from regular hand hygiene and temperature checks to strict compliance with the cold chain. Managers monitor dozens of control points on a daily basis. In addition, independent laboratories carry out product sampling and analysis twice a year, along with a full food safety audit in every restaurant.

Our kitchens are also designed with food safety and efficiency in mind. Raw and prepared foods are kept strictly separate, and ingredients are stored and prepared according to clear temperature guidelines. Sensors continuously monitor our refrigerators and freezers, allowing any deviations to be addressed immediately.

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